Privacy policy

Privacy Policy

Last updated: 1 September 2025

SUTL Consumer Goods ("we", "our", "us") respects your privacy and is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website mamadiam.sg and services.

1. Personal Data We Collect

We may collect the following types of personal data:

  • Identity data: Name, NRIC/FIN (if applicable), date of birth, gender.
  • Contact data: Email address, phone number, billing/shipping address.
  • Transaction data: Payment details, order history, and purchase records.
  • Technical data: IP address, browser type, cookies, and website usage data.
  • Marketing data: Your preferences in receiving marketing communications.

2. How We Collect Your Data

We may collect your personal data when you:

  • Register an account on our website.
  • Place an order or make a purchase.
  • Subscribe to our newsletter or marketing communications.
  • Contact our customer service team.
  • Browse our website (via cookies and tracking technologies).

3. How We Use Your Data

Your personal data may be used for the following purposes:

  • To process and fulfill your orders.
  • To deliver products and manage logistics.
  • To manage your account and provide customer support.
  • To send updates, promotions, and marketing (only if you have consented).
  • To improve our website, products, and services.
  • To comply with legal and regulatory requirements.

4. Disclosure of Personal Data

We may share your data with:

  • Third-party service providers (e.g., payment gateways, logistics partners, IT vendors).
  • Government authorities or regulators, when required by law.
  • Business partners (only where you have consented).

We will not sell, rent, or trade your personal data to third parties.

5. Retention of Data

We will retain your personal data only for as long as necessary to fulfill the purposes stated above or as required by law.

6. Protection of Data

We implement reasonable security measures (administrative, physical, and technical) to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

7. Your Rights Under PDPA

You have the right to:

  • Access your personal data in our possession.
  • Correct or update your personal data.
  • Withdraw consent for the use of your personal data (subject to legal or contractual restrictions).
  • Request deletion of your data, where applicable.

Requests can be made by contacting us at ecomm@alliance.sg.

8. Cookies and Tracking

Our website uses cookies to enhance your browsing experience and analyze site traffic. You can choose to disable cookies in your browser, but some website features may not function properly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date.

10. Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us ecomm@alliance.sg.