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Jinro Chamisul is the world's No. 1 selling spirits brand. It uses bamboo charcoal filtration to produce the cleanest-tasting soju with less hangover. Also known as Korean vodka, it has a very smooth taste. It's a clear distilled liquor made from rice and the most popular type of alcoholic drink in Korea. Chamisul fresh Soju is known for its cleanliness perfected through natural methods. Only 100% natural ingredients are used and impurities and other residual grains are purified through bamboo charcoal filtering, providing a clean and fresh flavor. It is the top-selling soju in the Seoul metropolitan area in Korea.